PPG has inaugurated a center of excellence at its site in Quattordio, Italy. PPG says the new center could increase the company’s efficiency for automotive color development and application.

The $2.6 million investment was designed to combine color development and application into a single process, with the intention of reducing  lead time to bring new colors to market, optimizing costs and maximizing color performance.

The facility is equipped with artificial intelligence (AI) tools that will be used in the color development and quality control processes to minimize the number of color adjustment steps, reducing costs and overall cycle time during the development of basecoats and colored products.

Quattordio is a key production site and innovation hub for PPG’s Automotive Coatings division in Europe. It also has a styling center, which is used to support the study and development of new automotive colors.