JNS SmithChem LLC announced it has been awarded additional territory to distribute Lorama Group products, especially for the CASE market.

Lorama’s product lines include the ColourFal® liquid colorants, Falgel® suspension agents, RheoFalTM rheology modifiers, LWD wood stain and coatings additives, pHLora Zero™ and Falamine® pH additives, and LPRT and InkRes® biobased resin technology for inks and coatings. In addition to the southeastern United States, the expanded territory now includes the Northeast and some midwestern states.

“We are pleased to be representing Lorama throughout our entire territory to optimize market opportunities and growth potential,” said Keith Walter of JNS SmithChem. “Lorama has exciting new VOC-free technology and biobased products, which we look forward to bringing to our entire customer base.”

“The JNS-SmithChem expertise in pigments, colorants, and specialty chemicals aligns perfectly with our business goals to further penetrate the North American market with our colorants and specialty additives for the CASE market,” said Jake Jevric, corporate vice president of Lorama. “With the addition of JNS-SmithChem, we have further enhanced our position to continue to offer our customers unsurpassed service and value.”