Brenntag has announced a partnership with Knowde, the digital customer experience platform for the ingredients, polymers, and chemical industry. The companies will collaborate in utilizing artificial intelligence (AI) to address the chemical industry’s Product Data Management challenges.

Brenntag and Knowde will jointly focus on transforming the management of “unstructured” product information into a structured, harmonized, and multi-dimensional dataset, housed in a product information management (PIM) solution. According to Brenntag, Knowde’s AI-powered Knowledge Engine will be used to standardize product information, including applications and attributes, to enhance the experience for Brenntag customers and supply partners. In its announcement, Brenntag said this joint effort will streamline both the product onboarding and sales processes.

According to Ewout van Jarwaarde, Chief Executive Officer of Brenntag Essentials, “Artificial Intelligence is fundamental to our digital and data transformation, as we continue to shape our industry and adapt to this new age in order to become easiest to do business with. Working alongside Knowde, we aim to modernize our product information, bringing greater knowledge and value to both our supply partners and customers, while taking another step towards driving sustainability in our industry.”