True Value Company and The Yenkin-Majestic Paint Corporation, an Ohio-based manufacturer of coatings and coatings resins, recently announced True Value Company will acquire Yenkin-Majestic’s consumer paint business, producing architectural coatings for home, agricultural and specialty applications under the Majic brand name.

“The acquisition of the Majic portfolio of products is an excellent strategic fit for True Value,” said John Vanderpool, division president, True Value Manufacturing & General Paint. “The Majic paint brand deepens our strong portfolio of products, which today includes our flagship EasyCare brand, and enhances our capabilities in the agricultural and other specialty segments of the paint industry. Customers of both companies will benefit from the higher levels of investment that True Value plans to make in research and development, as well as improving supply chain resiliency and customer support.”

“True Value’s focus on quality and service to paint retailers, and their commitment to the associates who power our organizations, mirror our company culture as a family-owned business,” said Yenkin-Majestic President and CEO Andrew O. Smith. “True Value has been a respected partner of ours for many years, and we know they will take the Majic product line to new heights. This transaction also allows us to focus our resources and reinvest in our polymers business.”