Dow recently launched a new digital paint formulation platform that is now available for the Asia-Pacific region. DOW™ Paint Vision is designed to simplify the formulation process.
Built by Dow scientists, Paint Vision is a digital service platform that gives users access to the latest research, product samples, training resources, and more, including:
- Product Selector that enables ingredients comparison, with technical data and the option for customers to order a sample;
- Paint Quality Studio, an online library of training videos for scientists to learn the science behind Dow’s products; and
- Formulation Xpert, an immersive experience that enables users to formulate a holistic product for the architectural market with a guided process.
“Better formulation starts with a passion for exploration,” said Dave Speece, commercial director, Dow Coating Materials, Asia Pacific. “We are integrating new digital tools to build novel capabilities that will both push the boundaries of innovation and create long-term value for our customers and markets. With Paint Vision, formulators can save research and training time, and spend more time innovating.”