Meeting the Challenge of Formulating for the Future

By Lori A. Vratsanos

The history of the paint market shows that change quickly follows new technical advances or governmental regulation. Restrictions on the use of volatile organic compounds (VOCs) in architectural coatings are no exception. This paper examines the history of VOC regulations and resin technology in Europe compared to the U.S. Despite differences in formulations, substrates, and test methods, there are lessons that can be applied by U.S. paint makers and their suppliers. Other new directions in polymer synthesis and technology which may impact the paint industry are also discussed.