ANGUS Chemical Company has announced its official rebrand to Advancion Corporation. According to the company, the new brand identity and logo reflects Advancion’s commitment to designing and developing high-value consumables and ingredients. To complement its name change, the company launched a new website,

“The Advancion name emphasizes the core of who we are and captures the essential nature of the ingredients and expertise we provide,” said David Neuberger, president and CEO. “The name also reflects the extraordinary outcomes our products and our people help deliver in the form of life-saving medical treatments, clean water, reliable food sources and other innovative products that improve our health, homes, and environment.”

In addition to producing ingredients and consumables for biotechnology, pharmaceutical, home and personal care, Advancion also produces specialty ingredients for other consumer-oriented and industrial markets.