Sustainable Coatings I – The ‘Greening’ of Industry Products and Practices

By Cynthia Challener

Since sustainability was fast defined in 1987 by the Brundtland com­mission as “development that meets present needs without compromising the ability of future generations to meet their own needs,” it has become in­creasingly apparent that society as a whole faces a significant challenge in managing consumption of resources. All facets of the coatings industry have accepted that challenge and are working to develop new products and processes that better utilize those resources. In doing so, new definitions of stainability have emerged that fit the activities of the coatings industry and enable individual companies to set specific and attainable goals.

Many have determined that integrating sustainability initiatives through­out their operations is necessary for maintaining and potentially increasing their competitiveness. For example, striving to deliver unique solutions to pressing social and environmental challenges has become an increasingly important driver of profitable growth and the reputation of Air Products and Chemicals, according to Epoxy Additives market manager, Matthew Engel. “It’s not just managing risk or protecting reputation, but also building com­munity goodwill, improving employee morale, and attracting investment,” he stresses. “Overall, sustainability is a strategic model for profitability and good citizenship.”