Cool Roof Coatings Market Heating Up

By Cynthia Challener

Rising oil and natural gas prices have ,resulted in shrinking margins and lower profits for many in the coatings industry. However, the roof coatings market-more specifically, the cool roof coatings market-seems to be one sector that will ultimately benefit from the energy increases, particularly in the U.S. Reducing energy consumption has become a primary goal of the U.S. federal and state governments.

In hotter areas of the U.S., the use of cool roofing technology is now seen as a practical means of lowering energy consumption and many states have or are planning to adopt corresponding building/energy codes requiring minimal performance levels for roofing materials. Coating, resin, and pigment producers are responding to the challenge and developing cool roof coatings to meet these requirements and those anticipated for the future.