Troy Forms HomeShield™ Antimicrobial Cobranding Partnership with Pinturas Popular
Troy Corporation announced that the company has initiated a cobranding partnership with Pinturas Popular, a manufacturer of paints and coatings in the Dominican Republic. As part of the partnership, Troy has awarded Pinturas Popular the right to brand its paints and coatings with the HomeShield™ Antimicrobial Protection logo. According to the company, HomeShield™ branding certifies that the products incorporate Troy’s antimicrobial technology that is designed to inhibit the growth of mold, mildew, and algae.
“Pinturas Popular is a leader in the Latin American market, and their commitment to high quality also includes a dedication to offering the best antimicrobial protection available,” said Troy’s Frank Cangelosi, vice president, Marketing. “That is where Troy’s expertise adds value.”