New TraQr Tool Developed by ChemQuest Available through ACA Partnership

Interactive Dashboard Offers Macroeconomic Forecasting for the Coatings Industry

Washington, D.C., June 23, 2022 — The American Coatings Association is pleased to announce the availability of Coatings TraQr™ (pronounced “tracker”), an interactive dashboard and forecasting tool developed by The ChemQuest Group that combines input data relative to key coatings market consumption, macroeconomic indicators, and raw materials. TraQr™ enables businesses throughout the coatings and specialty chemicals value chain to identify, analyze and forecast market trends, and to make better informed purchasing, pricing, expansion, cost saving, and development decisions more easily. ACA has partnered with ChemQuest to make this subscription-based resource available to its membership with the benefit of a single, free add-on submarket dashboard.

TraQr™ allows subscribers to customize their dashboards, and is designed for use by raw materials suppliers, formulators, distributors, end-users, and investors. ChemQuest publishes a five-year U.S. industry market overview and forecast with ACA and a global iteration with the World Coating Council. ChemQuest developed Coatings TraQr™ to offer current quantitative data that complements the qualitative and quantitative data in the published reports. Importantly, TraQr™ is built on Microsoft’s Power BI platform, the industry leader for data analysis and visualization.

In addition to the visualization tools, TraQr™ leverages Power BI’s “key influencers,” using machine learning and AI (artificial intelligence) algorithms to quickly analyze data and rank factors based on their level of impact. TraQr™’s ability to model and integrate combinations of factors that drive revenue & profit growth, including macroeconomic indicators, industry consumption data and raw materials pricing data, against an enterprise’s sales data to analyze its business-cycle phases, are what make it the first resource of its kind for the specialty chemicals industry.

For example, if Commercial Construction Starts drives a business segment, TraQr™ can perform a real-time analysis of nearly 100 additional factors and combinations of factors that influence that metric and can be followed through the dashboard as leading indicators. TraQr™ centralizes data information for easy accessibility. All data is presented in a user-friendly interface that is easy to navigate, filter, and customize, and can be saved and shared to make data-driven decision making smooth and effective.

“TraQr™ will provide industry the information needed to better understand market drivers, optimize inventory planning, resource allocation, drive product development and grow their business,” said Dan Murad, CEO of The ChemQuest Group. “We are excited to introduce our first iteration, Coatings TraQr™, with other industry verticals to follow in the future.”

For more information on TraQr™ and subscription details, contact ChemQuest Director Julie Vaughn Biege at jvaughnbiege@chemquest.com or Edye Fox Abrams, Vice President Business Development, at efabrams@chemquest.com to request access to a TraQr™ demo, or watch a video overview of the dashboard at https://chemquest.com/business-strategy-transformation/#traqr.

NOTE: TraQr™ is a trademark of The ChemQuest Group, Inc.

About ACA
The American Coatings Association (ACA) is a voluntary, nonprofit trade association working to advance the needs of the paint and coatings industry and the professionals who work in it. The organization represents paint and coatings manufacturers, raw materials suppliers, distributors, and technical professionals. ACA serves as an advocate and ally for members on legislative, regulatory, and judicial issues, and provides forums for the advancement and promotion of the industry through educational and professional development services. For more information, visit paint.org.

About the ChemQuest Group, Inc.
The ChemQuest Group Inc. is widely recognized among raw material suppliers, formulators, and financial investors for its value creation. ChemQuest’s four service pillars include Business Strategy & Transformation; Mergers, Acquisitions & Divestitures; Manufacturing Excellence; and Technology & Application Development through the ChemQuest Technology Institute and ChemQuest Powder Coating Research. ChemQuest services extend across 11 formulated product categories and over 13 end-use markets within the specialty chemicals value chain. The team includes former senior managers from major manufacturers, business owners, and senior technical managers including Ph.D. chemists, with a minimum of 25 years of experience in specialty chemicals. For more information, visit www.chemquest.com.

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