American Coatings Association

GRC Sponsors Latino Leaders Network Event at USCM

From left: Mayor Antonio Villaraigosa; Mayor Robert Garcia; GRC’s Heidi McAuliffe and Rhett Cash; and Latino Leaders Network Chairman Mickey Ibarra

The Graffiti Resource Council (GRC) attended the 85th Annual Meeting of the U.S. Conference of Mayors (USCM) in Miami, Fla. from June 23-26. The conference, which was attended by some 200 mayors and numerous city officials, members of the business community, and executive branch staff, gave the GRC a unique opportunity to discuss its programs with many mayors. Distinguished speakers addressing the forum included President Bill Clinton. Notably, the GRC for the second consecutive year, sponsored the live stream of the Latino Leaders Network Tribute to Mayors, where the Antonio Villaraigosa Leadership Award was presented to Mayor Robert Garcia of Long Beach, Calif. This award is presented to mayors who demonstrate outstanding commitment to addressing the needs of the Latino Community. The Latino community across the country is hard hit by graffiti vandalism and would benefit from GRC’s positive, innovative anti-graffiti strategies.

GRC has been active in its advocacy and providing assistance and guidance to cities faced with graffiti vandalism, and participation with USCM is part of the council’s outreach effort to cities. As such, GRC is a member of the USCM Business Council.

GRC is a nonprofit corporation whose primary goal is to prevent graffiti vandalism and provide creative solutions that promote graffiti-free communities. GRC provides information, education, and legislative assistance to help communities develop effective policies and comprehensive programs that prevent graffiti vandalism. To fulfill its purpose, the council conducts research; gathers and evaluates information; develops comprehensive strategies, policies, and programs; and provides implementation assistance designed to eliminate graffiti vandalism and promote positive, innovative anti-graffiti strategies for communities. GRC is funded by the aerosol coatings industry that is concerned about the negative impact of graffiti vandalism on America’s communities.

The USCM holds Winter Meetings each January in Washington, D.C., and annual meetings each June in a different U.S. city. The Annual Meeting is a celebration of mayors and a showcase for the host city, as well as a forum where mayors can share ideas and information.

Participating in the USCM Annual Meeting allowed GRC to showcase its mission and outreach efforts to help cities and municipalities. Following the meeting, GRC followed up with several mayoral offices and city council members to notify them of its “Be Smart!! Know the Difference Between Graffiti and Art!!” campaign, the focal point of which is a poster that GRC is distributing to communities across the country, upon request. The poster is free and is suitable for posting in schools, libraries, transit centers and many other locations.

The GRC looks forward to a long relationship with the USCM and the Latino Leaders Network.

To learn more about the GRC, visit

Contact the GRC’s Heidi McAuliffe or Rhett Cash for more information.