ACA Webinar: Industry Suppliers Committee Presents Amazon’s Grand Strategy — A Guide for Paint and Coatings
Presenter: Jonathan Fluger, chief strategist, Baron Public Affairs
In 2020, Amazon i quietly launched Amazon Paint Finder, and a recent job posting indicates “The Everything Store” is incubating additional “new experiences in paint” based on augmented reality (AR) technologies. Amazon’s increasing activity in this space presents both opportunities and risks. This webinar will address Amazon’s potential impacts on the paint and coatings industry, including through the company’s increasing share of government procurement, accelerating development of private-label brands, expanding logistics capabilities, and growing public-policy advocacy. Leveraging unstructured public sources, Baron has compiled unique insights into Amazon’s plans, strengths, and vulnerabilities.
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