BASF Shanghai Coatings (BSC) announced the opening of its new e-coat application technology center at the BSC Minhang site.
The new technical center building is equipped with laboratory facilities and a team to provide automotive OEM customers with color design, styling and matching and product development and launch. Complementing these services is its “color + innovation” studio.
The company says that e-coat application laboratory and pilot plant will be able to offer product approval, quality conduct and process compatibility tests, support on parameter adjustment and process and engineering optimization via bath and engineering simulation.
“The BSC Minhang site is always of strategic importance to BASF’s Coatings division. In this rapidly developing automotive market, the new technical center will improve our technical capability and enhance our innovation advantage, helping our automotive customers stand out in the competitive industry,” said Jack Zou, vice president, Automotive OEM Coatings Solutions Asia Pacific, BASF.