Axalta Prepares for Middle East Expansion
October 25, 2016
Axalta Coating Systems has formally opened its Middle East office in Dubai’s Jebel Ali Free Zone Authority (JAFZA). Designed to expand its regional sales and customer service capability, Axalta’s investment responds to the region’s continued growth that is outperforming other global markets in automotive industry sales, the company stated.
In addition to Axalta’s expansion in the Middle East and North Africa, the company plans to commission a flagship regional refinish training center in Dubai by early 2017. According to Axalta, the new facility will enable refinish technicians to hone their skills and learn how to maximize their use of Axalta’s refinish brands.
“Our investment demonstrates our confidence in the region and our commitment to serve our regional customers with industry-leading coating solutions and services,” said Charlie Shaver, chairman and CEO of Axalta. “Our strength in both transportation and industrial coatings will enable us to support the growth of consumer spending on vehicles and the rapid industrialization being witnessed across the region.”
Shaver stated that with the new facility, Axalta will be more effective and efficient in building the brand and enabling customers to maximize the benefits of Axatla’s products, especially waterborne coating systems. “Our investment in the Functional Fillers and more Middle East signals our expectation for additional business opportunities in this growing region of the world,” said Shaver.