Azelis Americas has announced that its two CASE brands, GMZ and Ribelin, will consolidate under the Azelis CASE brand, effective February 1, 2019. This change reflects the evolution of the segment into a national platform. According to the company, Azelis Americas CASE will be more efficient for customers and principals to interface with, as it is one dedicated technical sales team across the United States. It will streamline communications and provide the same technical support via the CASE application labs. This change will enable the CASE segment in the United States to have a homogeneous go-to-market strategy, under one business process, and will further facilitate continued sustainable growth.
Dan Gruber will lead the national platform as the managing director of the Azelis Americas CASE segment. Tom Wells will become the general manager of the business, while Rocky Prior will lead the national salesforce. All regional sales teams, supply chain, and customer service teams remain unchanged.
“This is a significant move to serve our principals and customers even better. It will streamline interactions while maximizing efficiencies,” stated Frank Bergonzi, CEO and president Azelis Americas. “Our goal is to continue to be the innovation leader in the CASE market segment. By consolidating the business under Azelis Americas CASE, we will provide a unified, go-to-market strategy and further strengthen our position in the CASE market,” he said.