AkzoNobel Opens Dulux Concept Store in Shanghai


AkzoNobel has opened an interactive, concept store in Shanghai. The company uses digital technology and personalized services to reportedly make painting less complicated and more fun. The store showcases Dulux’s color expertise and sustainable product features.

The store makes use of online and offline tools to create a one-stop immersive experience. Featuring more than 200 colors from the Dulux range, as well as samples of paint textures and patterns, the company notes that experts are also on hand to provide counseling and real-time demonstrations of customized designs and colors chosen by customers via apps and in-store virtual reality devices.

“We are making personalized total solutions—color, products and services—into a full experience for the consumer,” said Dr. Lin Liangqi, president of AkzoNobel China and business director of the company’s Decorative Paints business in North Asia. “The Dulux concept store makes our color and product expertise readily accessible with digital tools. When people walk into the store, we hope our passion for paint inspires them as they create their own modern, colorful and dynamic living spaces.”

According to the company, the store helps make repainting and decorating easy, highlighting Dulux’s professional renewal services and the effect of soft furnishing materials, such as curtains and wallpapers. The store also includes an artistic installation and display showing the evolution of the Color of the Year.