Akzo Nobel and Mullen Lowe Group Expand Partnership
AkzoNobel has appointed Mullen Lowe Group as the new creative agency partner for its Paints global marketing organization, based in Amsterdam. The company reported that the new partnership aims to deliver on the growth objectives and business opportunities of AkzoNobel’s professional paints activities. It follows last year’s appointment of Mullen Lowe Group as the global creative partner for Akzo Nobel consumer paints.
“We feel Mullen Lowe Group is the right partner to deliver against our growth ambition for these brands as we continue to lead the way globally via our innovation, disruptive communication, and our passion to make people’s lives more liveable and inspiring with our products, services and tools,” said David Menko, chief marketing officer of the company’s Paints business.