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Disruptive Innovation Opportunities in the Chinese Decorative Paint Business

[…] and impact of market cannibalization. References 1.  Watson, Dan, “The Chinese Coatings Market,” Coatings World, https://www.coatingsworld.com/issues/2011-01/view_china- report/the-chinese-coatings-market- (January 20, 2011). 2. Stierli, Markus and Stoop, Marina, “Water the paramount megatrend […]