ACA Offers Its Online Paint and Coatings Buyers' Guide for a Second Year

The American Coatings Association (ACA) has launched the second year of its online Paint and Coatings Buyers' Guide. Available through a link on the ACA homepage, (www.paint.org), and through its own URL at http://paintandcoatingsbuyersguide.com, the guide, an online supplier directory (OSD), features industry-specific product and service listings designed to aid ACA members and members of the paint and coatings industry with their purchasing decisions. Unlike traditional search engines, the OSDs focus on a small niche of products and services, producing extremely relevant search results for the end user. By nature, OSDs serve a specific industry and are usually maintained by seasoned veterans in the industry.

Within the Paint and Coatings Buyers' Guide, online searchers easily locate products and services unique to our industry without the clutter of a general Internet search engine. Additionally, this year's guide offers a fantastic new feature - a product showcase that allows users to view specific products and special offers right on the front page of the guide.

Users have the option of performing keyword-driven searches, or a category-specific search. Both methods produce the most industry-relevant results on the Web, and the Paint and Coatings Buyers' Guide is updated and corrected continuously.

The Paint and Coatings Buyers' Guide allows you to search for specialized providers of desired goods or individual products. The guide also includes Request for Information (RFI) functionality which allows users to contact participating suppliers with a click of your mouse. In addition, the downloadable Desktop Search application enables you to search for items directly from a small search window on your computer desktops, making the search process as convenient and time-efficient as possible. You'll have instant, one-click access to the buyers guide and ACA web site at any time - even if you are not logged on to your browser.

For suppliers, there are many advantages to advertising in the Paint and Coatings Buyers' Guide, including cost, tracking, and flexibility. For a small administrative fee (packages start at $395 for an entire year), a supplier company can prominently display their company logo, offer complete contact information, and provide a detailed company description and profile page. Also, online advertisers can quickly analyze click-through numbers and Web traffic to gain a clear picture of what is and isn't working. And, online content can be updated within seconds, with relatively no added cost. If you’d like more information on advertising options, contact ACA's partner, MultiView, Inc., at 800-816-6710.

From a user's perspective, the procurement of resources for your business or facility can be the key to success within the industry. Whether you're looking for supplies and services, or simply the essential tools and accessories you need to satisfy your customers, the Paint and Coatings Buyers' Guide can help. It's a powerful online tool that will help change the way you search for industry related resources. Why not try it for yourself? Start your search at ACA home page and click on Paint and Coatings Buyers' Guide.

ACA partnered with MultiView Inc., an Irving, Texas-based publisher of electronic buyer and supplier guides, to develop the Paint and Coatings Buyers' Guidein 2009, which was instantly popular with members of the paint and coatings community. ACA recognizes the benefits of aligning its members with the suppliers needed to efficiently run their businesses and the Buyers Guide is an efficient way for them to search industry-wide for such products and services.

Date Posted: January 29, 2010