BASF and Landa Labs Partner to Create Nano Pigments for Automotive Coatings


BASF and Landa Labs  announced their long-term partnership at the European Coatings Show last week. Under the agreement, BASF will employ Landa’s nano-pigment technology in a new portfolio of ultra-high transparency pigments marketed under the Colors & Effects brand. This development will offer color depth while significantly simplifying the production of automotive coatings.

“We see the remarkable impact that Benny Landa and his company are having in the printing industry and are proud to bring this amazing technology to our customers in the automotive coatings market,” said Alexander Haunschild, senior vice president, Pigments, BASF. “This long-term collaboration demonstrates our commitment to differentiate our customers’ business by bringing new technology to demanding markets.”

Per BASF, the Landa nano-pigment technology – originally developed for the printing industry – allows BASF to introduce a new generation of Colors & Effects pigments with the highest quality consistency for the final automotive coating. The smaller size and narrower particle distribution leads to a thinner, higher chroma coating, according to BASF.

“This is an industry first,” said Stefan Suetterlin, vice president of Global Business Management, Pigments, BASF. “For decades, our customers have been looking for an advancement like this in the industry. Using this technology will allow us to create new products for automotive coatings.”